«TOR» Holding is one of the largest construction companies in the
In the course of analysis of the existing brand a conclusion was drawn on the necessity of updating the image of the company, because it has become obsolete. The next step following that investigation was the work on forming a corporate brand with a clear architecture aimed at a broad audience.
As a result, we created three concepts of a new brand. However, this was not the end of the work. Due to the fact that very busy people are on the Board of Directors of the company and it is almost impossible to bring them together at one table, so as not to delay the process, we created a mini-site on which each director could choose and comment a certain version. This simple but effective step allowed the customer quickly determining the version he liked and enabled us to carry on our work.
Corporate style of «TOR» company is a reflection of its individuality and positioning. A classical combination of dark blue and white colours reflects the loyalty to traditions and professional experience of the company. Workable forms and a modern design emphasize the progressive approach in the activity of «TOR», and the stability of the logo in combination with soft reliefs of the lines creates an image of a serious, reliable, but at the same time,
Brandline: «The strength of principles» became a continuation of the idea of the company’s stability.
Architecture of the brand was systematized in such a way that it was easy to determine the place of each company in the structure of the Holding.
The website is made in the corporate style of the company. The main idea of the website is a mobile button-logo which supports a uniform visual structure of the Holding.
Project managerViktoria Gorobets
Art DirectorDaniil Ostrovskikh
Analytics and strategyElena Yufereva, Ekaterina Boltenkova
ProgrammingAndrey Bublikov, Tatiana Bublikova
DesignSergey Bortnikov, Roman Mavrin