In order to achieve succsess in modern conditions it is not enogh just to build powerful brand even for such major company. It is necessary to develop strategy allowing to announce about readiness to make advances for customers and to establishe constructive dialogue. Realization of socially important commercial projects is an efficient instrument that helps much to achieve this goal.

Looking after welfare and development of our country "Gazprom oil" realizes actively large-scale social projects. Building children`s playground and sports ground in Russia regions has become the one of the main company`s initiatives.

Comfortable, modern, well equipped sports grounds - it is strong contribution of "Gazprom oil" company to our common future. At the same time, participation of the company in such kind of projects - is a perfect image-building instrument that is amed at forming customer loyalty as to corporate brand and to retail.

School wintersport playground

Creative group of Brandson branding agency developed general branding rules for social objects specially for the project. These rules provided the basis for designing children`s playgrounds and sports grounds for winter and summer kinds of sport.

Project team:

Project LeaderMaya Vasileva

Project ManagmentEkaterina Smirnova

CopywritingAlexander Podoplekin

Art DirectorTimur Salikhov

DesignJulia Grebeshkova, Vladimir Ilyashenko, Nikita Fedorov, Ilya Lazarev


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