What is the secret of beauty? The answer is simple: in harmony — a combination of physical health and peace of mind. When our body and mind are in balance, we feel our perfection. The centre of beauty and harmony «Camertone» will help maintaining this balance; its image is developed by the specialists of Brandson branding agency.
Market of salon and spa services in St. Petersburg, at first glance, looks well formed, but as a result of the investigations conducted by the experts of Brandson a vacant niche was still found for the positioning of the future «Camertone»; by combining into a single whole a medical and a spa centre a place was created where the visitors will be offered a full range of services on maintaining and preservation of both external and internal beauty. The investigation demonstrated the necessity of forming customer loyalty to the institution in general, which means that the level of all specialists of the centre should be equally high. Together with ideologists of the project a list of services was drawn up including rare and exclusive services even for St. Petersburg.
«Perfection note» brandline is a phrase that accompanies the name of the brand. One of the meanings of the word «camertone» is a normal tone pitch, for which A note is taken in music. In the context of our brand, the sound of camertone can be interpreted as a certain auxiliary reference helping everyone to achieve perfection, and the perfection speaks the language of music. The name, descriptor and brandline reflect the association of the industry of beauty with art. Everyday work of specialists of the centre is a mystery of creative action from which harmony is born.
Специалистами Brandson specialists have developed a variety of printing materials supporting a common style of «Camertone»: business cards, business documents, invitations, menus, packages and an image booklet.
Pictures of the centre Interiors were specially taken for the booklet with participation of the experts and guest models which allowed most accurately conveying the atmosphere of the institution.
At the «Camertone» centre, a special space was created where every detail is
For attracting visitors to the open «Camertone» an advertising campaign was held showing that every woman coming to the centre will acquire perfect body lines or will, at least, create all the prerequisites for this. A special photo session with charming models was organized for the campaign.
Project managerEkaterina Korsunova
Analytics and strategyElena Yufereva, Anna Slobodskova
Art DirectorTimur Salikhov
CopywritingViktoria Tikhomirova, Aleksey Rumyantsev
DesignSergey Bortnikov, Vladimir Trusov, Vladimir Il’yashenko, Roman Mavrin
ProductionNadezhda Mikhel, Svetlana Veselova