Rebranding of 
Project Development Institute № 1
The Project Development Institute № 1, was established in Leningrad in  1946 year. Among merits of Project Development Institute — participation in projecting and building such industrial giants as Izhorsky, Baltic,Kirovsky factories, "Electrosila" and Admiralty shipyards, Atommash in Volgodonsk and shipbbuilding factory in Riga.
Marketing Research
Working on this project, we conducted a variety of in-depth interviews with new leads of brand and "old school" representatives of national projecting, studied competitors and world trends, detailed analysed modern project institutes` specialities. Another separate work block was connected with studying Institute`s history and key projects realized in different years..
Objective
Nowdays "Project Development Institute № 1"; comes through global "reloading", рcompany management came to strategic decision to become modern organization,that is able to realize any complexity projects uniting professionals to unique project team.

Task for rebrending included development of new positioning, the brand legend, key brand image and also development of new brand identity and new corporate style.
The main task of the organization — management of large-scale projects that require forming a unique team of experts — subcontractors possessing exclusive competence in this area. Such approach allows to talk about  "Project Development Institute № 1" as about matrix projector  — the new kind of organization accumulating the best intellectual resources and expert evaluation for realization and management of any complexity projects.

Being some kind of encyclopedist (the key brand image), respected expert in world of projecting, the Institute directs collective intelligence — experience, knowledge,talentes — to the convenient channel and it is responsible for final result.
Idea of the sign
Brand logo
русская версия
английская версия
The sign represents unity,stability and symmetry that connects the past and the future, projecting and building, technologies and creativity. Strict lines as it were on a drawing-board are in the basis of it. Notably that proportions are stictly calibrated: 2/3 of a sign — hick lines (traditions and projecting) when 1/3 is thin lines (innovation, creativity).
Brandline
Serious character of style underline leader ambitions fixedly attached in brandline "The future is created by leaders". "Project Development Institute №1" — organization that works for future. And this future is being creating together with those who have already beared the bell and who are ready to share results of their work with everyone.
Brand book
Silver-grey colour of logo is designed for everyday using. The choice of light, not "oppressive" tonality is deterministic in order the background quadrate in logo not to reweight the main letter-symbolic part of logo.
Brand book
Silver-grey colour of logo is designed for everyday using. The choice of light, not "oppressive" tonality is deterministic in order the background quadrate in logo not to reweight the main letter-symbolic part of logo.
Photostyle
The key element of communication parts` design are photo images that illustrate the content of message.In content-wise photostyle provides two types of images: ones that demonstrate the measure and complexity of Institute`s elaborations;images of designer tools that demonstrate a high skill set and responsibility.
Буклет
The key element of communication parts` design are photo images that illustrate the content of message. The photostyle is presented by two types of images:half-tone images without graphic and hard images with using graphic style element.
Exterior and navigation
Silver-grey colour of logo is designed for everyday using. The choice of light, not "oppressive" tonality is deterministic in order the background quadrate in logo not to reweight the main letter-symbolic part of logo.
Web-сайт
Silver-grey colour of logo is designed for everyday using. The choice of light, not "oppressive" tonality is deterministic in order the background quadrate in logo not to reweight the main letter-symbolic part of logo.
Adaptibility of solutions as powerful tool and as powerful metaphore of supple solutions of PI №1 — and this future is being creating together with those who have already beared the bell and who are ready to share results of their work with everyone. But how to prove the contrary — see you in a new season
Computer
Tablete
Smartphone

Project team:


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