Rebranding of "UNIX" -
complex health integrator

The company "Unix" in the market of distribution of medical equipment and supplies since 1999.

Over the past few years, the company has implemented a number of positive structural changes, becoming not only one of the largest distributors of medical equipment, but also an expert in the implementation of multi-level projects for the creation, renovation and equipping of medical institutions

The aim of the rebranding was to develop a new brand platform that reflects the positioning of the company "Unix", as an expert in the field of integrated solutions for medicine, the ability to realize an integrated turnkey project.

SITUATION

After analyzing the current situation, we found that the market needs a comprehensive expert integrator able to implement a variety of tasks in the field of health.

It is this positioning we have proposed for the "UNIX".

The main objective of the project was to find a new visual code that would leave from templates in such a conservative industry like health care, in the bright side, but at the same time recognizable solutions.

MISSION

The new company's mission - to promote the development of public health by introducing the most advanced solutions in the field of high-tech medicine and creating the environment for the effective functioning of these decisions.

LOGO

The new logo "UNIX", consisting of two combined parts - heart and cross, symbolizing the union of the medical industry professionals.

DESCRIPTORр

Русский: Интегрированные решения для медицины

English: Integrated solutions in healthcare

The new descriptor which has two versions (in Russian and in English) is designed to most accurately characterize the area of the company.

Medical company "Unix" is not just a supplier. It is integrator of complex expert in the field of engineering services for health care facilities and medical equipment.

COMPLEX INTEGRATOR

Creating a modern clinic - a high technology process requiring competent medical and engineering technology and efficient management.

The company "Unix", using international and domestic experience in the field of medical engineering, is ready to offer its customers a range of activities for the implementation of projects of any complexity - from the preparation of construction documents to the implementation of engineering solutions.

Instruction of the personal Unix keep on most contemporary tendencies in hospital technoilogies to better suit the growing demands for vedical care. The result is following new ideas and solutions that are avaliable for their clients.

Service support Unix keep on most contemporary tendencies in hospital technoilogies to better suit the growing demands for vedical care. The result is following new ideas and solutions that are avaliable for their clients.

Hospital engineering and designing Unix keep on most contemporary tendencies in hospital technoilogies to better suit the growing demands for vedical care. The result is following new ideas and solutions that are avaliable for their clients.

Hospital building Unix keep on most contemporary tendencies in hospital technoilogies to better suit the growing demands for vedical care. The result is following new ideas and solutions that are avaliable for their clients.

Ready to operate" equipment provision Unix keep on most contemporary tendencies in hospital technoilogies to better suit the growing demands for vedical care. The result is following new ideas and solutions that are avaliable for their clients.

IT in medical care Unix keep on most contemporary tendencies in hospital technoilogies to better suit the growing demands for vedical care. The result is following new ideas and solutions that are avaliable for their clients.

Operation launch Unix keep on most contemporary tendencies in hospital technoilogies to better suit the growing demands for vedical care. The result is following new ideas and solutions that are avaliable for their clients.

BRANDLINE

: A new way to develop

Русский: Новый вектор развития

English: A new way to develop

Brand line also has two versions (Russian and English), it aims to create the right emotional background of brand perception.

"UNIX" is not simply delivers and sets up medical equipment, but also develops the professional sphere, speaking modernizer health.

This philosophy gives the work a "new vector of development" as the company itself as the Russian health care.

IMAGE VIDEO

A few videos was designed for Unix that support the new direction of development and promotes a new style to increase its recognition among customers.

CORPORATE GRAPHIC

The sign was continued in the multiple graphic elements, highlighting a wide range of UNIX.

CORPORATE PATTERN

Pattern, built on the basis of graphic signs was created for decoration of documents and branded souvenirs.

In special cases where it is necessary highlight the block of text, it is possible to use an element of corporate "quotes"

Additional graphics

CORPORATE IDENTITY

Corporate identity is based on the idea of the logo and its derivatives. Our sign was continued in the pictures, which further strengthen the new image in the eyes of partners, customers and employees.

Also dynamic stylistic elements of broadcast messages supporting character of the brand: innovative, comprehensive, reliable, open / honest individual.

Multi-page printing

The booklet tells about the possibilities of the company and submitted to a reference projects.

SOUVENIRS

Календарь с нанесением светонакопителя

New Year gifts

Especially for the New Year holidays it was designed many, many souvenir items.

In special cases where it is necessary highlight the block of text, it is possible to use an element of corporate "quotes"

Branding souvenirs

Especially for the New Year holidays it was designed many, many souvenir items.

Gift helicopter and magnetic rocks (for holders of staples)

The concept of the interior of office spaces

For the company’s offices there was developed single principles of space branding, with continuous including this rules to the brand book.

CONCEPT – BOOK

Constants of the interiors branding included: the basic principle of branding, navigation, guidance on the selection of furniture, accessories, description of the main decorative materials.

Сайт

www.unix-medical.ru

Project team:


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