One of the largest Russian banks and the country's leading consumer lender. Was founded in 1999
An important part of the project was the branding of the Bank's branches, including both general design and detailed study of the self-service points.
This work was carried out in cooperation with the Italian partner Brandson - by CREA International, the world's leading expert in the field of physical design.
The work was thought out all the details - from traffic flow to the indoor monitor touchscreen interface and logic of convenience ATMs. In this corporate identity, successfully integrated into different carriers, got bold and spectacular incarnation.
The key idea — an open, innovative and friendly space should make use of the Bank's financial instruments as comfortable as possible.
РRebranding allows us to solve a range of tasks, including and reputation. As a result of this work has significantly increased customer loyalty. At the moment, "Russian Standard Bank" is perceived by different groups of Central Asia as a universal retail bank with a good reputation. In all aspects of his career, he is honest and open policy towards consumers.
In addition, the rebranding promoted expansion of the target audience, increase in the pool of loyal customers and increase the number of bank branches.
Also, the world's largest rating agencies (Fitch, Standart & Poor's and Moody's) upgraded the ratings of the Bank, as reflected publications publications such as Forbes and RBC.
Project LeaderEkaterina Korsunova
Strategy & AnalyticsElena Yufereva
Project ManagerAnna Kusilova
Art DirectorTimur Salihov
DesignNikita Fedrov, Julia Grebeshkova, Vladimir Trusov, Vladimir Ilyashenko
CopywritingIlya Bakylev, Alexaey Rumiancev