SITUATION
"Maxidom" - the largest DIY chain in the Russian market for more than 15 years. "Maxidom" represented by nine hypermarkets, seven of which are located in St. Petersburg - one in Nizhny Novgorod, and one - in Kazan. According to the most authoritative ratings "Maksidom" is among the five largest DIY chains in Russia and constantly continues to develop its geographic presence.
OBJECTIVE
At the time of referral to the agency the company's management made a strategic decision - to enter the market of the capital of the Urals - Ekaterinburg. At the same time it was decided to not just build another building hypermarket, but also to begin development of a new direction, launching the first in the history of retail and entertainment complex, which, in addition to the usual for "Maxidom" store DIY, would include a full range of services for visitors.
SOLUTION
The data allowed to find out that in the center of Ekaterinburg there is a request to the SEC focused on a family visit and formed around the home goods hypermarket format DIY. Such trade-razvlekatelnyytsentr designed to help everyone realize their creative Urals start by giving to help the best that can give a modern European trade center- from quality products and expert advice to the full range of solutions for the lives of all his family members.
New trade center - a kind of social dominance, which should greatly change the image and essence of the whole urban area, to become the center of attraction for customers from all over the city, set new standards of work with the audience. He will be the center of a universal solution for the whole family at the same time close to the historical center of the city and detached, free from the close proximity of similar objects.
Based on the metaphor of the "dominant" or "top", the agency specialists have developed a unique style. He refers to the number of associative associated with the mountains and include such constants as "top", "conquest", "desire to move onward and upward." Due to the unique composition of tenants, including anchor tenant - "Maxidom", the new brand serves as a mentor in the regeneration of everyday life, a family life, to realize their own private projects each household. Here you can always get the most productive solution. This insight was the basis of the descriptor "TRK productive solutions", and was inspired to create brendlayna "There are solutions."
LOGOTYPE
The logo embodies the idea of ??a mathematically calibrated process of conquering peaks. It is possible to see an allusion to the trajectory of a well-prepared route climber climber safely insure their climbing system "belay", including in terms of insurance with loops through which threaded tether that keeps a person from falling.
Logo translates the idea of ??adaptability, integrated approach, combined with a unique service, the essence of which is the qualified help to someone who goes up and down.
BRANDLINE
People engaged in steps to improve their lives. This process can be represented as a series of interconnected points. So a professional climber thinks his way to the top ...
CORPORATE
IDENTITY
ФCorporate identity is based on the continuation of the ideas of the logo in the space. Geometric designs, conceptual solutions in the same style, attached to the surface of any carrier, both flat and volume.
They demonstrate the idea of ??the availability of effective solutions with minimal means and desire to new heights. The geometric nature of the logo, its division into constituent elements and their mutual arrangement shows that while the stability of the structure, it is extremely flexible and versatile (like the Rubik's Snake), which allows to solve the most unusual tasks, without losing reliability.
UNIFORM
Our track for those who are not looking for a compromise. Those who always aspires to the heights, improving and improving. Who phased expects its strategy of conquest, looking for the most logical option.
CARRIERS
This trade center for those who are not looking for a compromise. Those who always aspires to the heights, improving and improving. Who phased expects its strategy of conquest, looking for the most logical option.
PHOTO STYLE
Corporate identity is based on the continuation of the ideas of the logo in the space. Geometric designs, conceptual solutions in the same style, attached to the surface of any carrier, both flat and volume.
STUFF
CONSUMERS
ACTIVE
LIFESTYLE
INTERIOR
SOLUTIONS
The interior of the trade store supports the basic idea of ??the brand, positioned as a place that allows the purchaser to make informed choices to help solve the problem faced by man. It is not just convenient shopping - here offer the necessary expert assistance in finding and choosing a product. Thus, high-quality and affordable navigation - one of the main elements of the range of services provided.
The interior is designed in the style of geometric minimalism, built on the basis of the received constant visual brand. The basic elements of design are the mountain silhouette and colored polygonal tape metaphor step to achieve the goals.
The zoning used codification of color, helping the visitor to easily navigate indoors.
The basic principle of interior solutions - easy to navigate for visitors and provide them with a sense of clarity, helps in making the necessary decisions.
  • roboto-light
  • roboto-regular
  • times new roman

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