We decided that technological and responsible but still conservative company needs simple human emotions. It’s necessary to show costumers that production of company is made not by machines, but by people, that care about what they create
The logo has been made ecological and natural way. The new image became as fresh and contemporary as the agroholding is.
««Vyborzhets» creates the pleasant image – the freshest, natural and useful ones from all products that can be bought. It's the direct synonym for high quality of agriproducts in Russia.
The main idea of firm style is native, quality products such as from beloved country house. Warm, household colors and fresh, ecological palette gives the filling of happiness and remind of the real taste of vegetables.
We developed the firm signboard for greenhouses and firm buildings of agroholding.
— —I am used to buy «Vyborzhets» products constantly. The good quality that always deserved more attractive appearance. Now everything is right. Both vegetables and brand is thriving.
Director of project: Elena Arkadieva
project leaderHelen Root
project managerMarina Alieva
strategy & analyticsElena Yufereva, Helena Root, Vladimir Pivovarov
copywritingALexey Rumiantsev, Ilya Bakylev
designVladimir Ilyashenko, Denis Razoomov, Nikita Federov